There’s nothing more frustrating than visiting a website that doesn’t function well. Maybe it takes too long to load, or the print is miniature on your cell phone screen. If you’re the site owner, these kinds of website glitches can hurt your business outcomes big time.
During the COVID-19 crisis, many brands have been forced to increase their online presence to survive. Some have not only saved their businesses, but they’ve even increased their revenue streams. A big factor for success is having a website that works well and is user friendly.
The 2020 Ecommerce Spending Boom
According to Common Thread Collective, people are spending on average up to 52% more on online purchases since the start of worldwide lockdowns. Some sectors have seen even bigger increases. For example:
- Medical goods are up 433%
- Household cleaning goods and baby products up 200%
- Toys, health & wellness up 85%
- Food & beverage, pets and beauty care up 53-66%
With more people staying at home due to personal choice or lockdown orders, more buyers are shopping online than ever. The result? Ecommerce is projected to see a boost of up to $175 billion by the end of 2020.
Huge Hidden Sector With Tremendous Buying Power
According to the World Bank, over 1 billion people worldwide live with disabilities. In the US alone, these people control over $490 billion in disposable income. Unfortunately, many businesses ignore this market completely which creates a lose-lose scenario. Potential customers can’t find what they want, and the ecommerce brand ends up losing business.
Businesses lose out on this important market sector when a company website is not accessible to disabled persons. For example, for the visually impaired, there are simple ways to code your site so it can be understood using special screen reading technology.
Keep Up to 70% More of Them On Your Site
For this important sector of society, they become discouraged when they land on some websites. If the site isn’t set up properly, it’s hard for disabled persons to understand or navigate. So what do they do? What does anyone do when they land on a site they have trouble using? They click away.
A recent study found that 69% of persons with disability bounce away from pages that have barriers to access. It could be the lack of screen reading capability. Or maybe you can’t move around on the site’s menu with the TAB button. For people who can’t use a mouse, the TAB button is used to navigate website menus.
What happens though if the website IS accessible? They stick around. They are satisfied and are more likely to return for business.
It’s The Right Thing To Do
We all think it’s the right thing to do when we see handicapped parking spaces and wheelchair ramps, right? Well, website accessibility is the same. Today’s world is largely digital, and the COVID-19 crisis has accelerated this transformation. Many people with disabilities don’t want to be locked out of entertainment, services, goods, and products.
Unfortunately, many brands ignore the needs of these people. In fact, thousands of lawsuits have been brought against companies for failing to make their websites accessible. Some of the biggest brands have had to pay huge settlements as well as thousands of smaller businesses. The courts rule in the favor of the disabled plaintiffs nearly 100% of the time.
When websites are built to be accessible to persons with disability, everyone wins. The visitors are happy, and the business expands its customer base. Do the right thing and bring in more revenue by making access easy.
Want to learn more about website compliance with accessibility regulations? Here’s a quick primer.
Or find out quickly if your website has accessibility issues with a free Top Level Homepage Scan & Report today.